GP Digital Proficiency Index
The way Pharma is accessing GPs is changing
A two-fold challenge for Pharma
Identifying where each GP sits on the “inclination to engage digitally” spectrum so they can be approached appropriately.
Monitoring digital uptake as it evolves over time.
We deliver DYNAMIC insights extracted from our Knowledge Base & Machine Learning Based indices for quantifying & understanding GP willingness & capability to engage digitally with pharma.
The Digital Proficiency Index provides insights which have a bearing on GP Digital Engagement with Pharma
Our Syndicated Knowledge Base is now being used to focus on GP’s digital comfort and usage, and their practice’s digital sophistication.
The output is a series of flags & factual information extracted from the Knowledge Base, and Machine Learning-derived indices, which have a bearing on GP willingness and capability to engage digitally with pharma. It is dynamic as it also tracks uptake over time.
Digital Proficiency Indices & Factual Info Collection & Generation Process.
Five Digital Proficiency Indices
A GLOBAL GP INDEX THAT REFLECTS COMFORT & CAPABILITY TO ENGAGE DIGITALLY
as well as additional indices for GPs & medical practices
Global GP Digital Proficiency
Index measuring the overall digital proficiency – takes into account the environment (practice) the GP works in, their personal digital footprint & many other features collected in the Knowledge Base.
These are aggregated in the most efficient & meaningful way to yield the GP Digital Proficiency Index.
GP Social Media
Sub-index measuring GP professional social media activity. Primarily based upon the use of social media for professional purposes.
GP Digital Self-Promotion
Sub-index measuring GP self-promotion on the Internet. Primarily based upon presence in health directories, practice website & GP website (if applicable).
Practice Digital CommunicatiON
Sub-index measuring the digital communication of the practice – primarily based upon communication tools available on the practice website, social media activity, and presence in health directories.
Practice Digital Sophistication
Sub-index measuring the digital sophistication of the practice – primarily based upon digital content, size & interactivity of practice website.
Put Existing Knowledge to Good Use
If you possess existing data on some G’s digital engagement, make use of our Knowledge Base & Machine Learning to expand predictions to all GPs in the target population.