Novel Data Sources
Successful HCP Segmentation Requires HCP-Level Data
Over the years, we have had the opportunity to evaluate many data sources in different countries, and the above statement could not better summarise our experience. As soon as your data are only available for groups of HCPs, the segmentation process becomes noisy and inefficient. Still, HCP-level data are hard to come by. This led us to develop tools to generate relevant measures and summary indices covering different aspects of HCP activities.
These measures can be used as is for accurate targeting or as input in a machine-learning driven segmentation process.
Last but not least, using this service could not be easier: you just need to provide us with a list of HCPs and possibly a context for research focused on specific therapy areas. We will generate the measures you are interested in with the latest sources and we will return the requested data.
Our Data Cover the Following Aspects:
DIGITAL FOOTPRINT
Essential data to predict Dr potential or influence. HCP digital footprint (web visibility) is directly related to their level of activity. Our indices provide accurate measures of key aspects of this visibility.
ACADEMIC/RESEARCH
We can deliver thorough information on the publications, scientific meetings and clinical trial participation for any therapy area, plus meaningful summary indices.
SOCIAL NETWORKS
Identify the most active HCPs on social networks. Target them according to the way they use them, e.g. blog writing, professional networking...
INFLUENCE NETWORKS
The ultimate tool to understand the dynamics of communication among a group of specialists. Discover who works with whom, who influences who by therapy area.